Clutch Nails x Target Launch Party

The East Angel - Los Angeles, CA

Clutch wanted to celebrate their launch with Target and throw a big party to celebrate their brand partners, friends, fans and their team. Every element at the party was pink. The event was held at The East Angel which was the perfect gallery style event space for the event. We covered the 16’ walls with branded vinyls and showered the venue in pink lighting. The Clutch logo is a butterfly and we incorporated butterflies throughout the design. We had butterfly lighting patterns shining over all the walls, paper butterflies accenting all surfaces and a 6’ set of butterfly wings completely covered in real pink florals. There was a life size Clutch nails box for guests to take photos in, a large pink balloon installation in the center of the room accessorized with large disco balls and pink neon signage. Guests were treated to specialty cocktails, Pink’s hot dogs, pink donuts and glasses of pink champagne upon arrival. With a social booth, manicure stations, henna art and more photo ops, it was a pink party dream.

Thanks to an amazing vendor team!

Photo - EDLT.Photo
Venue - The East Angel
Floral - Bottles and Blooms
DJ - Second Song